The spam filter at my “place of work” went down last Friday resulting in a deluge of spam mail dropping into my inbox unmolested. I think being a spam copywriter might be something to aspire to. It’s a simple fun formula: create a headline with 10 words or less, formed purely to grab attention from a cluttered inbox. Sprinkle in a celebrity name, lost appendage, current event/rumor, maybe a misspelling and viola - click-through gold! I could see this concept getting worked into a party game.

Below are few of the more creative subject lines (I would love to see the open rate)…

  • Woman Loses Foot in Shock Attack (That’s right, it’s “Shock Attack”)
  • Woman loses nose after dog attack
  • Man loses eye in fight
  • Horse kicks Harrison Ford in stomach
  • Larry King shot dead at home
  • Release Of The Nancy Pelosi Sex Dvd Causes Mass Erectile
  • The Beatles - Back Together Again
  • Angelina Jolie Set To Destroy Own Vagina
  • Paris Hilton Initially Denies Having Inverted Nipples
  • A formula that makes me get some
  • Want to be called Macho?
  • Never agree to be a loser
  • Massiveness means power
  • Florida Fogiee In Golf Cart Rage Incident
  • Horse gets swallowed by snake