MediaCopied

NY menswear designer Adam Kimmel took an interesting approach to preview two suits from his 2009 Spring collection.  He filmed one of the sickest downhill skate videos I’ve seen in a long time. The video starts out with Noah Sakamoto and Patrick Rizzo suiting up in Kimmel’s latest pieces. Then they go bomb Claremont Ave in Berkeley, CA. Photographer Ari Marcopoulos made the video, but it’s Noah and Patrick cinematography of their 45+ mpg downhill, car-dodging, camera-passing ballet that puts your stomach in a knot. Obviously, It’s not the first time they have done this.

The spam filter at my “place of work” went down last Friday resulting in a deluge of spam mail dropping into my inbox unmolested. I think being a spam copywriter might be something to aspire to. It’s a simple fun formula: create a headline with 10 words or less, formed purely to grab attention from a cluttered inbox. Sprinkle in a celebrity name, lost appendage, current event/rumor, maybe a misspelling and viola - click-through gold! I could see this concept getting worked into a party game.

Below are few of the more creative subject lines (I would love to see the open rate)…

• Woman Loses Foot in Shock Attack (That’s right, it’s “Shock Attack”)
• Woman loses nose after dog attack
• Man loses eye in fight
• Horse kicks Harrison Ford in stomach
• Larry King shot dead at home
• Release Of The Nancy Pelosi Sex Dvd Causes Mass Erectile
• The Beatles - Back Together Again
• Angelina Jolie Set To Destroy Own Vagina
• Paris Hilton Initially Denies Having Inverted Nipples
• A formula that makes me get some
• Want to be called Macho?
• Never agree to be a loser
• Massiveness means power
• Florida Fogiee In Golf Cart Rage Incident
• Horse gets swallowed by snake